1. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies allow websites to:
- Remember your preferences and settings
- Provide personalized content and experiences
- Analyze website performance and usage
- Enable certain website functionality
- Deliver relevant advertising
Cookies do not contain personally identifiable information and cannot access files on your computer or install viruses.
2. How We Use Cookies
AssurePath uses cookies to:
- Essential Functionality: Enable basic website features like navigation, security, and form submissions
- Performance Analytics: Understand how visitors use our website to improve user experience
- Personalization: Remember your preferences and provide customized content
- Security: Protect against fraud and enhance website security
- Marketing: Deliver relevant marketing messages and measure campaign effectiveness
- Customer Support: Improve our support services through usage insights
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly. They cannot be disabled without affecting website functionality.
- Session management and authentication
- Security and fraud prevention
- Form submission and validation
- Load balancing and website performance
Functional Cookies
These cookies enable enhanced functionality and personalization features.
- Language and region preferences
- Theme and display settings
- Chat widget functionality
- Contact form pre-filling
Performance/Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information.
- Page views and navigation patterns
- Time spent on pages
- Traffic sources and referrals
- Error tracking and performance monitoring
Marketing/Targeting Cookies
These cookies are used to deliver relevant advertising and measure marketing campaign effectiveness.
- Tracking conversion from marketing campaigns
- Retargeting and personalized advertising
- Social media integration
- Lead generation and qualification
4. Detailed Cookie Information
4.1 First-Party Cookies (Set by AssurePath)
| Cookie Name |
Purpose |
Duration |
Type |
| assurepath_session |
Maintains user session and login state |
Session |
Strictly Necessary |
| cookie_consent |
Stores your cookie preferences |
1 year |
Strictly Necessary |
| user_preferences |
Remembers website settings and preferences |
30 days |
Functional |
| chat_widget_state |
Maintains chat widget preferences |
7 days |
Functional |
| lead_source |
Tracks how visitors arrived at our website |
30 days |
Marketing |
5. Third-Party Cookies
We work with trusted third-party providers who may set cookies when you visit our website:
5.1 Analytics Providers
- Google Analytics: Website traffic analysis and user behavior insights
- Microsoft Clarity: User session recordings and heatmap analysis
- Hotjar: User feedback collection and conversion optimization
5.2 Marketing Platforms
- HubSpot: Lead tracking, form analytics, and marketing automation
- Google Ads: Conversion tracking and remarketing campaigns
- LinkedIn Insight Tag: B2B advertising and audience insights
5.3 Communication Tools
- Intercom/Zendesk: Customer support chat functionality
- Calendly: Meeting scheduling and appointment booking
5.4 Security Services
- Cloudflare: DDoS protection and website security
- reCAPTCHA: Spam and bot protection for forms
These third parties have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use your data.
6. Managing Your Cookie Preferences
Cookie Consent Management
When you first visit our website, you'll see a cookie consent banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
- View detailed information about each cookie type
You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer or by revisiting this page.
6.1 Granular Cookie Control
You can control different types of cookies independently:
- Strictly Necessary: Cannot be disabled (required for website functionality)
- Functional: Can be disabled (may affect website features)
- Performance/Analytics: Can be disabled (affects our ability to improve the website)
- Marketing: Can be disabled (may show less relevant advertising)
6.2 Opt-Out Links
You can opt out of specific tracking services:
7. Browser-Specific Instructions
All modern browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Google Chrome
Settings → Privacy and Security → Cookies and other site data → Manage cookies and site data
Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data → Manage Data
Safari
Preferences → Privacy → Manage Website Data → Remove All or Select individual sites
Microsoft Edge
Settings → Cookies and site permissions → Cookies and site data → Manage and delete cookies
7.1 Private/Incognito Browsing
Using private or incognito browsing mode will prevent most cookies from being stored, but may limit website functionality.
7.2 Do Not Track
Some browsers offer "Do Not Track" settings. While we respect these preferences where possible, this setting may not be recognized by all tracking technologies.
8. Cookie Consent
8.1 Legal Basis
Under GDPR and UK data protection law, we obtain consent for non-essential cookies. Strictly necessary cookies are used based on legitimate interests for website functionality.
8.2 Consent Management
- Consent is obtained before setting non-essential cookies
- Consent is specific to each cookie category
- You can withdraw consent at any time
- Consent records are maintained for compliance purposes
- Pre-ticked boxes are not used for obtaining consent
8.3 Children's Privacy
Our website is not intended for children under 16. We do not knowingly collect data from children or target cookies to minors.
9. Updates to This Policy
We may update this Cookie Policy to reflect changes in our cookie usage or legal requirements. When we make changes:
- We'll update the "Last updated" date at the top of this policy
- Significant changes will be communicated through our website or by email
- Continued use of our website constitutes acceptance of the updated policy
- You'll be asked to re-consent if required by law